Senior Marketing Manager / Product Manager - Will Relocate

2005-09-21T14:43:00.000-04:00

Alan Cheslow

1732 East Bank Drive · Marietta, GA 30068
(770) 640-9865
alan@cheslow.com

Available for national relocation.

Marketing / Product Management

Software · Digital Media · E-Commerce

Highly accomplished visionary leader with experience in successfully spearheading growth for start-up through Fortune 100 companies. Extensive knowledge of digital media, home entertainment, and Internet technologies. Adept at understanding interdependent relationships between technical and business issues. Proven success in identifying growth opportunities, delivering differentiated products to market, and communicating value through integrated marketing programs and campaigns. Excellent interpersonal and communication skills, facilitating persuasive presentations and productive relationships with customers, partners, press, analysts, employees, and vendors.

Core Competencies

· Visionary Leadership	· Project Management	· Product Design
· Internet Marketing	· Market Management	· Program Management
· Product Management	· Strategic Relationships	· Business Development

Professional Experience

Meedio LLC – Marietta, GA

January 2004 - Present

Director, Marketing & Product Management

Serves for startup company developing digital home entertainment and automation software for PC and mobile devices.

Executive owner of all marketing, product management, and operational activities, with key contributions to sales, strategic planning, and business development. Defines product requirements and provides direction on product design to team of four developers. Develops and implements strategies and programs utilizing a variety of online and offline marketing tactics. Develops and maintains relationships with prospective and existing customers, partners, vendors, press and analysts. Manages and maintains corporate website, CRM, customer support and e-commerce systems.

Key Achievements:

Successfully launched three consumer software products within 12 months, including a winner of a 2005 Consumer Electronics Show Innovations award and a PC Magazine Editors' Choice Award.
Created and executed online and offline marketing programs that included search engine marketing (SEO / SEM), online advertising, affiliate programs, website content, email marketing, online communities, press releases, trade shows, and print advertising, leading to user registrations growing at 42% CAGR.
Developed and executed programmatic sales processes which closed 65 international resellers and OEM customers within the company's first year of business.

IBM Corporation – Armonk, NY

January 2000 - July 2005

Senior Product Manager & Senior Marketing Manager

Performed for Global Small Business Group (2000-2001) and IBM Software Group (2001-2005).

Defined and implemented product requirements, business plans, and marketing strategies for multiple enterprise software products. Coordinated large cross-functional teams to drive new offerings to market, communicate value propositions externally, and support products throughout the full software development lifecycle. Created and delivered sales enablement and marketing collateral to internal and external customers. Trained and supervised team of four offering managers.

Key Achievements:

Defined strategies and product requirements, directed launches, and managed individual P&Ls of up to $14M for multiple WebSphere Business Integration products.
Developed and executed marketing campaigns that contributed to 18% annual revenue growth in the WebSphere brand.
Successfully coordinated organizational revenue plan totaling approximately $900 million.

IBM Corporation – Armonk, NY

September 1997 - January 2000

Senior Product Manager

Served as outside consultant responsible for marketing and developing hosted services to small businesses.

Designed, developed, and managed corporate website for hosted e-commerce service. Quickly promoted to Senior Product Manager in charge of defining requirements, partnering with internal development teams to deliver new releases, and developing relationships with external partners to enhance the service and provide new sales channels.

Key Achievements:

Implemented centralized development process for multi-national and multi-language websites, reducing costs by a projected $4 million annually.
Spearheaded increase in website traffic of over 500% during a two-year period.
Grew customer base of hosted e-commerce service to nearly 5,000 small businesses.

Previous Positions

Lanier Worldwide – Tucker, GA

1996 - 1997

Webmaster

Served as outside consultant responsible for designing, developing, and management corporate Intranet.

OneNet International Communications Inc. – Beachwood, OH

1993 - 1996

Senior Consultant & Project Manager

Provided IT & management consulting services to clients including Hitachi Telecom, Roadway Express, Blue Cross Blue Shield of Ohio, and Ohio Outdoor Advertising.

Information Management Engineering – London, England

1991 - 1992

Programmer / Analyst

Supported the development, customization, and installation of software for library information systems.